What Stories Can IP Data Tell? Unlocking Insights from Patent and Trademark Data
As business leaders make decisions regarding investments in new products and services, they want to see clear signals and trends to help validate competitive advantage. A rich, yet often untapped, source of innovation and business insights can be found in intellectual property (IP) filings and related data.
The strategic interrogation of IP data can unlock a wealth of valuable insights to a multitude of knowledge workers – from innovators, scientists, and engineers to operations leaders and the C-suite. Applying established data science principles to IP data can effectively tell stories that drive specific business outcomes.
In this webinar, we explore how IP data – including patent and trademark data – can reveal insights to inform a range of business-critical decisions.